Xin Yumeng

Directing

Xin Yumeng (信雨萌) is a Chinese filmmaker, director, and animator. He gained widespread international recognition following the viral release and surprising box-office success of the independent animated feature film Niu Lai (牛来). Known for his distinct DIY visual aesthetic, unique character modeling, and unconventional approach to narrative storytelling, Xin represents a rising wave of viral digital creators in contemporary Chinese cinema.