U-NEXT

U-Next (Japanese: ユーネクスト, Hepburn: Yū-Nekusuto; stylized as U-NEXT) is a Japanese over-the-top subscription video on-demand streaming television service and digital publishing storefront owned by U-Next Holdings. Originally launched in 2007 as Gyao Next (stylized as GyaO NEXT), the service has grown into one of Japan's leading streaming platforms, reaching 5 million subscribers as of November 2025. In addition to video streaming, the platform provides an e-book distribution service. As of 2024, U-Next holds a 17.9% market share of the subscription video-on-demand (SVOD) sector in Japan, ranking second only to Netflix. The video platform integrates Paravi—featuring domestic programming from TBS and TV Tokyo—and the HBO Max library as dedicated content hubs within its service.