STN

The Star Television Network (the d.b.a. of its parent company, Star Television Network, Inc.; commonly branded as Starcast initially, then STN, prior to launch, then Star from its launch up to the network's shutdown) was an attempt, though unsuccessful, at a fifth American television network based in Orlando, Florida. It was notable as the first television network to have featured exclusively direct response commercials and infomercials among standard programming. Star featured classic, though cheaper and lesser-known, 1950s and 1960s programming, movies and game shows under the TV Heaven slogan, with direct response infomercials rounding out the schedule. The network expected to buy newer programs and originate its own once it became fully-established. Star was facing competition from the Home Shopping Network and Fox, which went after the bigger markets.