Lemino

Lemino (レミノ, Remino) is a Japanese video-on-demand streaming service operated by NTT Docomo. Originally established in 2011 as a joint venture with Avex (which held a 70% stake until 2022), the platform operated strictly as a subscription video-on-demand (SVOD) service under several names such as d Market Video Store (dマーケット VIDEOストア) (2011 to 2013), d Video (dビデオ) (2013 to 2015), and dTV (2015 to 2023). In April 2023, Docomo completely revamped the service, rebranding it as Lemino and transitioning it to a hybrid model that includes both a free ad-supported video-on-demand (AVOD) tier, featuring catch-up distribution for domestic television programs such as those from TV Tokyo and Yomiuri TV, and a premium subscription tier. Historically, the service held Japan's largest streaming market share at 24.1% in 2016, but this figure had decreased to 4.2% by 2022.