Italia 1

Italia 1 (Italian pronunciation [iˈtaːlja ˈuːno]) is an Italian free-to-air television channel on the Mediaset network, owned by MFE - MediaForEurope. It is aimed at both a young adult and adult audience. Italia 1 was launched on 3 January 1982 and, was originally owned by Rusconi; after a few months, however, due to the aggressive dumping practices of Silvio Berlusconi's rival network Canale 5, Rusconi was forced to sell the majority of his company to Fininvest, allowing Berlusconi to further strengthen his media holdings.