Apple TV

Apple TV, formerly known as Apple TV+, is a subscription over-the-top streaming service owned by Apple. The service launched on November 1, 2019, and it offers a selection of original production film and television series called Apple Originals. Its programming arm is Apple Studios. The service was announced during the Apple Special Event of March 2019. It can be accessed through Apple's website and through the Apple TV app. Apple TV has over 45 million paid memberships. The service was rebranded in late 2025, removing the + from "Apple TV". Initially available on Apple devices, Roku and Amazon Fire TV streamers and select TVs, Apple gradually expanded the availability of the streaming service, with an Android app releasing in 2025. Most of the content is available in Dolby Vision profile 5 and Dolby Atmos.