Made in India: A Titan Story
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← Back to dramaSeason 1 · 6 episodes
Year 1978. A Sidelined Tata executive Xerxes Desai is tasked with reviving a dying division of Tata's Tata Press, only to stumble upon a bold idea that could redefine Indian industry. Challenged by global humiliation, he sets out to build …
As the team comes together amid personal sacrifices, Xerxes pushes the dream of an Indian Quartz watch through boardroom battles and bureaucratic rejection. Just when hope resurfaces with a government partnership and the birth of "Titan," …
When the team falters, Xerxes's unwavering belief, bolstered by family support, keeps Titan alive, leading to funding, a factory, and the birth of India's first Quartz watch. But just as the dream takes physical form, a public humiliation …
Reigniting the team's spirit, Xerxes turns failure into innovation, fixing the flaw and reshaping Titan through global learning and bold design. Though the launch struggles and sales falter, a startling clue in Chor Bazaar hints that Titan…
Xerxes cracks Titan's pricing puzzle and stabilizes the business, even as personal and professional shifts test the team's confidence. A bold branding leap, powered by Mozart's stirring symphony, transforms Titan into a cultural symbol and…
At the peak of success, Xerxes's ambition costs him his closest ally and nearly destroys Titan's future. But one last act of belief leads to a historic innovation, turning humiliation into victory and sealing Titan's place on the world sta…