Season 1
20 listed episodes · First aired March 19, 2012

Season overview
A third-rate designer who makes and sells counterfeits in Dongdaemun, previously unable to put his formidable talent to proper use, at a certain special opportunity becomes a big shot in the fashion industry. Meanwhile, Lee Ga Young, after losing her parents who had been successful designers in Dongdaemun and even losing their shop, having spent her life in a small room only sewing, tries her utmost to come out of a life of poverty. Two young people struggle to come out of difficult circumstances and on the other hand, the heir of the country's top fashion industry conglomerate Jung Jae Hyuk won't stop at any means to keep his position.
Episodes
Ga Young barely makes a living working at the boutique of Madam Jo, who extorted her parents' assets. She waits anxiously for an acceptance letter from a fashion design school in America. Through Madam Jo's tricks, she …
E2Episode 2On the deep sea fishing vessel that Young Gul boarded, the crewmen bear a grudge against the boatswain and a mutiny breaks out. Young Gul barely escapes with his life and after undergoing all sorts of hardships, arrives…
E3Episode 3Ignored by Jae Hyuk and wandering the streets suffering from hunger, Young Gul reunites with Ga Young after many complications. Being wanted as the leader of the mutiny and on the run from the police, Ga Young finds a p…
E4Episode 4Young Gul, having received a promising proposal from Michael, enjoys a nice dinner with Ga Young in an excited mood. But they are both arrested by the police, reported by Jung Ah who trailed them. Ga Young is soon relea…
E5Episode 5Ga Young goes to Jo Boutique looking a mess and says she will impose. Madam Jo is flabbergasted by her behavior. Ga Young, who spent all night designing while holding back her tears, shows the sample to Jae Hyuk and pro…
E6Episode 6Young Gul, looking for a smart way to get his factory back, opens his eyes wide when he sees the design Ga Young sketched. Jae Hyuk, at Ga Young's confident attitude, promises to pay the deposit. With this, Young Gul se…
E7Episode 7Jae Hyuk, having seen Anna with Young Gul, feels confused and Anna, having repeated Young Gul's words, grows upset. Meanwhile, Hwang Tae San decides to invest in Young Gul. Young Gul flashing a smile of satisfaction sta…
E8Episode 8Jae Hyuk, betrayed by Young Gul, trembles in fear that word will get out he stole Ga Young's design if he doesn't invest $5 million in him. Anna, having found this out, proposes a deal to Madam Jo. Jae Hyuk, knowing the…
E9Episode 9Young Gul and Ga Young, contacted by Michael, are unable to hide their happiness. Ga Young is moved to tears and kisses Young Gul when he suddenly moves toward her. Young Gul is flustered, seeing Ga Young as a woman at …
E10Episode 10Jae Hyuk goes to Anna who stayed up all night with Young Gul. As the rage and jealousy surge up, he freezes Young Gul's funds. For Young Gul, his happiness at receiving an extra order momentary, the factory falls into d…
E11Episode 11Madam Jo proposes to Jae Hyuk the condition he files the lawsuit he kept or takes over her shares. Jae Hyuk after taking great pains discloses his thoughts to Ga Young and tells her he'll push ahead with the lawsuit if …
E12Episode 12Ga Young, at the news that Young Gul has been sued, goes to argue with Jae Hyuk. She follows Jae Hyuk, who ignores her, inside his home. Young Gul having seen this, paces with anxiety. The next morning, Ga Young feels s…
E13Episode 13Young Gul feels the emptiness of Ga Young's absence. When Ga Young shows up for work at J Fashion, Jae Hyuk smiles contentedly. Jae Hyuk informs Madam Jo was conned by Young Gul as a fake investor and successfully takes…
E14Episode 14Anna, having picked a fight with Jae Hyuk through Young Gul's launching show, after turning in her resignation to J Fashion, moves to Young Young Apparel. Ga Young grows anxious and tries to clarify Young Gul and Jae Hy…
E15Episode 15Young Gul, troubled having rejected Ga Young's feelings, thinks of the time he asked Jae Hyuk to promise Ga Young's future. He leaves for an overseas business trip with Anna for the GG brand's launch. Jae Hyuk feels the…
E16Episode 16Young Gul and Ga Young, having run into each other on the plane to New York, try hard to ignore each other in the awkwardness. But the two, unable to hide their feelings any longer, kiss and confirm their love. Ga Young…
E17Episode 17Ga Young is unable to receive Young Gul's call while out celebrating her promotion to team leader. Jae Hyuk congratulates Ga Young on her promotion and gives her a necklace as a gift. Ga Young, belatedly seeing Young Gu…
E18Episode 18Ga Young goes to work at the factory again, and despite Young Gul's wishes, says she'll stay at the factory. Jae Hyuk, devastated at being unable to contact Ga Young, goes to the factory and pathetically asks her to com…
E19Episode 19Ga Young, at Jae Hyuk's rash confession, is unable to easily get over the shock. Young Gul for some unknown reason feels a sense of inferiority. Ga Young meets Jae Hyuk and tells him she loves Young Gul, asking him to a…
E20Episode 20Madam Jo caught up in taking revenge against Young Gul, goes to see Jae Hyuk and suggests manipulating the media. According to Madam Jo and Jae Hyuk's plan, Young Gul is caught in a bind. Young Gul trembles in fear with…