Season 1
16 listed episodes · First aired December 1, 2012

Season overview
Han Se-kyung is a young woman with a very positive character. Her motto is "effort will take me as far as I want to go". She wins many designing contests and finally joins a clothing company. But, at work, Se-kyung does errands and chores rather than design. Meanwhile, the wife of an upper management employment at the clothing company humiliates Se-kyung. The wife is actually a former high school classmate of Se-kyung who didn't do better than her in school. This makes Se-kyung look back on her life.
Episodes
Cha Seung-jo, French name Jan Thierry Cha, is the youngest Korean president of a famous luxury brand called Artemis. He believes that women go after luxury brands because of their high prices. His strategy for managemen…
E2Episode 2When Han Se-kyung is about to quit her job, her team leader tells her that the reason she can’t become a designer is that she doesn’t have the taste for fashion, leading her to reconsider her decision. Han Se-kyung’s be…
E3Episode 3Seo Yoon-joo asks her brother, Seo Ho-min, to stalk Han Se-kyung secretly. From the pictures taken by Seo Ho-min of Han Se-kyung, she sees Cha Seung-jo is in it. On the other hand, Cha Seung-jo’s doctor/best friend, Heo…
E4Episode 4Seo Yoon-joo tells Han Se-kyung that in order to go into Cheongdam–dong , she must find herself a “time rabbit” (a person who can introduce her into the upper class circle of Cheongdam-dong). Tommy Hong, the most popula…
E5Episode 5Han Se-kyung is not willing to give up her “time rabbit” after what has happened at the ball. She goes to Tommy Hong to reason with him. But instead, Tommy Hong sees her desire, what she wants in her heart. Seo Yoon-joo…
E6Episode 6Han Se-kyung’s best friend, Choi Ah-jung, accidentally sees her diary on how to get into Cheongdam-dong, and Han Se-kyung then confesses to her on what she is planning to do. Choi Ah-jung helps Han Se-kyung to look into…
E7Episode 7Han Se-kyung calls Seo In-joo and asks her the answer of the first danger among the three she must encounter if she wants to go into Cheongdam-dong. Seo Yoon-joo replies that it is love. When Han Se-kyung returns home, …
E8Episode 8When meeting up with Cha ll-nam again, Seo Yoon-joo advises him to stop the planned marriage. Now at the party, after battling with his own will, he finally gains the courage and goes into the party. He is ready to indi…
E9Episode 9Han Se-kyung and Seo Yoon-joo find that they have more in common than they have thought. Cha Seung-jo is determined to hold on to his future this time. Tommy Hong plots for his own gain.
E10Episode 10Cha Seung-jo and Han Se-kyung are finally together, but will it last? Seo Yoon-joo comes clean about her past to Se-kyung and prompt her to make a choice. Tommy Hong and Shin In-hwa face an obstacle.
E11Episode 11Cha Seung-jo and Han Se-kyung are facing opposition from all sides. Shin In-hwa is suspicious and is determined to get to the bottom of this. Tommy Hong shifts his priorities.
E12Episode 12Shin In-hwa discovers a shocking truth and is struggling to keep it hidden. Han Se-kyung stays strong and deals with Cha Seung-jo and her family differences. Cha Il-nam is changing his outlook.
E13Episode 13Tommy Hong and Seo Yoon-joo temporarily stop a disaster. Shin In-hwa reveals the truth to Cha Il-nam but is met with an unexpected request.
E14Episode 14The stakes are raised when Cha Seung-jo discovers the truth, and Han Se-kyung must do all it takes to prevent him from self-destructing.
E15Episode 15Han Se-kyung confronts Cha Seung-jo for his actions. Cha Seung-jo struggles to understand. Seo Yoon-joo is at peace with her faith and devises a plan.
E16Episode 16Seo Yoon-joo makes a decision and is at peace with it. Cha Seung-jo faces reality. Han Se-kyung stops dreaming and lives on with her own life. We find out how everything ends.